Root from the Heart

Brand coaching for purpose-driven small business owners ready to grow with clarity and intention.

Portrait of Sarah Kennedy

Root from the Heart is a hands-on coaching experience that helps you build a well-rooted brand story and strategy—so decisions get easier and your message feels steady.

Whether you have a new business you are still establishing, or you’ve been in business for a while and need some realignment, together, we’ll clarify what you stand for, what you promise, and how you want people to feel when they engage with your business.

Program Overview

  • 🫚 Week 1: The Roots


    Purpose, Vision, & Values
    Connect with your Compelling Why and what sparked the business in the first place, articulate the bigger picture, and define the deeper forces that guide your decisions and the impact you want to make.

  • 🪾 Week 2: The Trunk


    Brand Promise & Core Offering
    With your foundation in place, we define what you offer, what makes it valuable, and how to position it with confidence.

  • 🐿️ Week 3: The Animals


    Your Customers
    Dig into who you serve or want to serve and their motivations, challenges, needs, and expectations.

  • 🌴 Week 4: The Branches


    Desired Impact and Brand Personality
    Define how you would like your brand experience to make your customers feel, and how your business should behave in order to achieve that.

  • 🍃 Week 5: The Leaves


    Customer Journey & Experience Intent
    Identify the key moments where your brand interacts with customers and define the emotional intention behind each stage — from first impression to loyal advocate.

  • 🌺 Week 6: The Flowers


    Messaging and Expression Framework
    Clarify how your brand speaks and shows up — its voice principles, messaging pillars, and behavioral guidelines — so communication feels aligned, confident, and consistent.

  • 🍋 Week 7: The Fruit


    Visual Direction
    Translate your strategic foundation into a clear visual direction that reflects your values, positioning, and Desired Impact.

  • 🌳 Week 8: Tending the Tree


    Integration & Next Steps
    Review your complete Brand Tree and integrate your new clarity into daily operations, team alignment, and future growth.

You’ll leave with the pinpoint clarity your business needs to make confident decisions, foster a healthy internal culture, and connect in real ways with your best audience.

When you have completed this transformational program, you will have a completed digital workbook with:

  • A clarified Compelling Why, Vision, and Brand Values to root your brand

  • Defined Positioning and Promise that guide your business decisions

  • Customer Persona(s) that reflect(s) your most aligned audience(s)

  • Journey Map and Action Plan to reach, serve, and retain your best customers

  • Brand Personality and Story that feel like you

You will also get:

  • Useful templates and frameworks (in Notion, a free app)

  • Your custom Brand Tree summary

  • Clear strategic next steps

  • Lifetime access to an exclusive group of thoughtful business owners like you

  • The confidence to talk about your work with clarity and purpose

Ready to get started?

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“Sarah is amazing…”

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“Sarah is amazing…” *

— Sarah Scherr, Founder of EcoSafe Environmental Services