You don’t need a new offer. You need a clearer promise.

Discover your roots, clarify your promise, and cultivate an experience that helps the right people feel at home with you.

Meet the Founder

Hi, I’m Sarah. I’m a brand and marketing coach for purpose-driven, for-profit businesses.

It is my passion and purpose to help other passionate small business owners dig deep into their values, uncover their story, and share it with clarity and confidence. Because I truly believe that every small business has a story worth telling—a story that can create meaningful connections and make a lasting impact on the communities you serve.

Coaching Options

Root from the Heart Program (1-on-1)

Heartwood’s flagship program–a focused, guided process inside an 8-week coaching container to build or audit and realign your brand foundation.

Root from the Heart Program (Group)

The same process in community with other business owners, with hot-seat coaching and support for purposeful growth.

Quick Start from the Heart - COMING SOON

The program for you if you just need to “Get something out there,” but still want to be intentional and set yourself up for success.

“Quote from one of my loving clients goes here.”

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“Quote from one of my loving clients goes here.” *

— Jennifer W.

If you are ready to grow your business into a brand rooted in what matters most, I would love to talk to you.