Strong brands grow from strong roots.
Without them, every next step feels harder than it should.
Discover your roots, clarify your promise, and cultivate an experience that helps the right people feel at home with you.
Meet the Founder
Hi, I’m Sarah. I’m a brand and marketing coach for purpose-driven, for-profit businesses.
It is my passion and purpose to help other passionate small business owners dig deep into their values, uncover their story, and share it with clarity and confidence. Because I truly believe that every small business has a story worth telling—a story that can create meaningful connections and make a lasting impact on the communities you serve.
Coaching Options
Root from the Heart Program
Heartwood’s flagship program–a focused, guided process inside an 8-week coaching container to build or audit and realign your brand foundation.
Implementation Pathways
Once you have established your brand foundation, we can explore ways to bring it to life through your messaging, website direction, customer journey, and more.
Quick Start from the Heart
The program for you if you just need to “Get something out there,” but still want to be intentional and set yourself up for success.