Quick Start from the Heart

4 week coaching container

Program Breakdown

  • 🫚 Week 1: The Roots


    Purpose, Values, & “Why Should I Care”
    Define the core purpose, values, and reason your business should exist to create a simple, usable foundation.

  • 🪾 Week 2: The Trunk


    Brand Promise, Core Offering, & Simple Positioning
    With your foundation in place, we define your brand promise, clarify your primary offering, and craft a starter version of your positioning statement.

  • 🐿️ Week 3: The Animals


    Your Customers & Key Message
    Identify who you serve or want to serve and the key messaging pillars you’ll use in communicating with them.

  • 🍋 Week 4: The Fruit


    Visual Direction + Next 30 Days
    In this final week, you’ll receive your visual starter kit with general guidance for usage and a suggested plan for next steps based on your individual goals.

Coaching Format

Quick Start from the Heart can be completed individually or in a small group. Either way, you’ll move through the same core framework to create a quick, launch-ready brand.

The difference is how you want to process the work. The lists below outline what you can expect from each format.

Individual Coaching

  • Focused 1:1 coaching and space for nuance

  • Private weekly coaching sessions

  • More personalized feedback on your strategy, messaging, audience, and starter visual direction

  • More room to follow what your business needs most within the Quick Start scope

  • Strong fit for focused decisions, early pivots, simple-but-important offers, or questions you’d rather process privately

  • Great for business owners who want a faster, more personal path to clarity

  • You’ll leave with a simple, usable brand foundation shaped with more direct coaching and nuance

Group Coaching

  • Guided community, shared perspective, and thoughtful discussion

  • Small-group weekly coaching sessions

  • Teaching, exercises, examples, discussion, and group coaching

  • A shared weekly rhythm that keeps the process moving

  • Strong fit if you learn by hearing others process similar challenges

  • Great for business owners who want a clear Version 1 brand foundation without doing the work alone

  • You’ll leave with a simple, usable brand foundation strengthened by reflection, community, and accountability

Whether done in a group or individually, when you have finished this program, you will have:

  • A clear Purpose Statement, Core Values, and Brand One-Liner to root your Version 1 brand

  • Defined Primary Offer, Positioning, and Brand Promise to guide what you say yes to next

  • Audience Clarity and Messaging Pillars that reflect who you serve and what they need to hear

  • First-pass Homepage Copy Blocks to help you talk about your work with more clarity and confidence

  • A light, contained Starter Visual Kit, including a simple wordmark direction, starter color palette, typography direction, and do/don’t notes

  • A practical Next 30 Days Plan to clarify what to build first, what to refine later, and when to consider deeper brand work

You will also get:

  • Useful templates and frameworks (in Notion, a free app)

  • Your custom Brand Tree summary

  • Light async support during the program

  • A clear path to Root from the Heart when you’re ready for deeper strategy, story, and identity work

  • The confidence to move forward with a simple, usable brand foundation

Important scope note: No revisions in Quick Start. This is a launch mark + starter direction, not a full identity system.

Have more questions?

See FAQ

Want to talk?

Book a Chat

Ready to sign up?

register here