Quick Start
from the Heart

4 week coaching container

Program Breakdown

  • 🫚 Week 1: The Roots


    Purpose, Values & Your Brand One-Liner
    Clarify why your business exists, identify your core values, and create a simple Brand One-Liner to introduce what you do and whom you help.

  • 🪾 Week 2: The Trunk


    Your Offer, Positioning & Brand Promise
    Focus on one primary offer, define what’s included and what isn’t, and develop starter positioning and a clear promise to guide how you describe and deliver your work.

  • 🐿️ Week 3: The Animals


    Your Audience & Message Essentials
    Identify your primary audience and what matters most to them. Shape three messaging pillars and a primary call to action to guide how you introduce your business and invite people to take the next step.

  • 🍋 Week 4: The Fruit


    Starter Visual Kit & Your Next 30 Days
    Receive a simple wordmark/text-based logo, starter color palette, typography direction, and practical do/don’t notes. Bring your foundation together in your Brand Tree Summary and build a focused 30-day plan for what to put into practice now, what can wait, and where deeper work may help.

Coaching Format

Quick Start from the Heart can be completed individually or in a small group. Either way, you’ll move through the same core framework to create a quick, launch-ready brand.

The difference is how you want to process the work. The lists below outline what you can expect from each format.

Individual Coaching

  • Focused 1:1 coaching and space for nuance

  • Private weekly coaching sessions

  • More personalized feedback on your strategy, messaging, audience, and starter visual direction

  • More room to follow what your business needs most within the Quick Start scope

  • Strong fit for focused decisions, early pivots, simple-but-important offers, or questions you’d rather process privately

  • Great for business owners who want a faster, more personal path to clarity

  • You’ll leave with a simple, usable brand foundation shaped with more direct coaching and nuance

Group Coaching

  • Guided community, shared perspective, and thoughtful discussion

  • Small-group weekly coaching sessions

  • Teaching, exercises, examples, discussion, and group coaching

  • A shared weekly rhythm that keeps the process moving

  • Strong fit if you learn by hearing others process similar challenges

  • Great for business owners who want a clear Version 1 brand foundation without doing the work alone

  • You’ll leave with a simple, usable brand foundation strengthened by reflection, community, and accountability

Whether you join a group or work with me individually, you’ll finish Quick Start with:

  • Purpose + values: A clear Purpose Statement, 3–5 Core Values, and a Brand One-Liner to root your Version 1 brand.

  • Offer clarity: One defined Primary Offer, starter Positioning, and a Brand Promise to guide how you describe your work and what you say yes to.

  • Audience + messaging: A clear picture of your primary audience, a brand one-liner, three Messaging Pillars, and a primary call to action to guide how you introduce your business.

  • Starter Visual Kit: A simple wordmark/text-based logo, starter color palette, typography direction, and practical do/don’t notes.

  • Next 30 Days Plan: A focused plan for what to put into practice now, what can wait, and where deeper brand work may help.

You’ll also get:

  • A digital workbook with practical prompts, templates, and frameworks.

  • Your Brand Tree Summary, bringing your working brand decisions together in one place.

  • Light between-session support for questions about your program exercises, available by email. Support does not include additional deliverables or revisions.

  • Connection + community: In the group program, learn alongside other purpose-driven business owners, share perspectives, and encourage one another as you put your brand into practice.

  • Guidance on whether Root from the Heart is a useful next step—not a required one.

The goal: A simple, usable brand foundation you understand and can start putting to work.

A note on scope: Quick Start creates your Version 1—not a complete brand strategy or full visual identity system. The Starter Visual Kit is intentionally contained, and no revisions are included. Website copywriting, website design, and website builds are not included.

Have more questions?

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