Your Brand Isn’t Just What You Show—It’s How You Show Up

If your brand no longer fits, or never really did, you're not alone.

Something Feels Off–But You Can’t Quite Pin It Down

Maybe your team isn’t on the same page, your customers are giving you mixed feedback—or disappearing altogether, or maybe every decision, from pricing to posting on Instagram, feels like a shot in the dark.

When your brand isn’t clearly defined and deeply rooted, everything starts to feel… wobbly.

You may notice:

Staff doing things their way, because no one’s sure what your way really is
Mixed reviews or customer confusion that leaves you second-guessing yourself
Revenue that’s inconsistent, or a slowdown that’s hard to explain
Making decisions just to get by—whether that’s undercharging, taking misaligned projects, or throwing together a last-minute offer just to boost cash flow
Struggling to describe what you do in a way that feels clear, confident, and true to your work
Feeling like you're spinning in circles when it’s time to write, speak, or show up

Your business is NOT broken.

It’s out of alignment—with you, with your people, and with the purpose that started it all.

Root from the Heart

Brand coaching for purpose-driven entrepreneurs who need clarity, alignment, and a brand that fits where they’re going.

A hands-on coaching experience designed to help you define, refine, and amplify your brand. Through one-on-one coaching sessions or group programs, we’ll work together to define your vision and values, align your realities to your wishes, and cultivate a brand that inspires both you and your audience.

Tell Me More

Group Cohort Starts this Summer!

Program Overview

🌰 Week 1: The Seed

Origin & Purpose
🫚 Week 2: The Roots

Values & Vision
🪾 Week 3: The Trunk

Structure & Strength
🌴 Week 4: The Branches

Audience & Reach
🍃 Week 5: The Leaves

Expression & Voice
🍋 Week 6: The Fruit

Presence & Rollout
🌳 Week 7: Tending the Tree

Integration & Support
🌤️ Week 8: The Season Ahead

Reflection & Future Growth

You’ll leave with the pinpoint clarity your business needs to make confident decisions, foster a healthy internal culture, and connect in real ways with your best audience.

When you have completed this transformational program, you will have a completed digital workbook with:

A clarified Compelling Why, Vision, and Brand Values to root your brand
Defined Positioning and Promise that guide your business decisions
Customer Persona(s) that reflect(s) your most aligned audience(s)
Journey Map and Action Plan to reach, serve, and retain your best customers
Brand Personality and Story that feel like you